





Social Media for Designers
In today’s digital age, the ability to effectively market your interior design business online is essential for success in the competitive design industry. This workshop is designed to equip you with the fundamental skills and knowledge necessary to effectively promote your interior design business through utilising the digital landscape.
In today’s digital age, the ability to effectively market your interior design business online is essential for success in the competitive design industry. This workshop is designed to equip you with the fundamental skills and knowledge necessary to effectively promote your interior design business through utilising the digital landscape.
In today’s digital age, the ability to effectively market your interior design business online is essential for success in the competitive design industry. This workshop is designed to equip you with the fundamental skills and knowledge necessary to effectively promote your interior design business through utilising the digital landscape.
THIS WORKSHOP INVOLVES
Understanding Digital Marketing:
- Overview
Platform variance:
- Understanding the different platforms and what they require from you and how they differ.
- What platform is best for you & your brand/business?
Setup Process:
- Platform Backend Access & Setup (Fb & IG, Pinterest, Linkedin, Google, Tik Tok)
- Tracking Setup (Pixels, Google Tag Manager)
Analytics Reporting:
- Understanding the importance of data tracking
- KPI Setup
- Performance Analysis across accounts
Content Planning & Analysis:
- Existing Content Analysis
- Competitor Content Analysis
- Forward planning content & approval system
- Content Creation Systems, Video, Imagery best practices, staying up to date with algorithm changes.
Website Processes:
- Understanding SEO & Google Search Console & how to rank on google.
- Website basics (Best Practices)
Lead Generation:
- Does the website drive people to fill out the lead generation form?
- Do you have an adequate follow up system in place for managing your leads?
Advertising:
- For growth of Social Media accounts & website traffic
- For lead generation
Understanding your ROI:
- Social Content
- Paid Advertising
WHEN
2024 dates to be announced
10am to 5pm
1 hour lunch break
WHERE
Tollgard Showroom - First Floor of the Centre Dome, Design Centre, Chelsea Harbour, Lots Road, London SW10 0XE






